Here’s Part 1 of Adam Curtis’s The Century of the Self. The documentary tells how politicians and others have used the psychoanalytical theories of Sigmund Freud, his daughter Anna and his nephew, Edward Bernays. This part is titled “Happiness Machines” and tells the story of the rise of the public relations industry. Bernays is often described as the father of PR. This episode was first broadcast on BBC2 on 29 April 2002.